In Gangnam, the upscale Seoul district south of the Han River bisecting the city, one of the area's biggest industries is evident on people's faces: On the streets, patients are wearing nose guards and bandages, fresh from facial fix-ups. High-rises soar with a cosmetic surgery clinic on every floor, and in the subway stations, floor-to-ceiling advertisements feature images of women's uniformly wide-eyed, youthful faces — all with the message that you, too, can look this way if you go to the right clinic. South Korea has the highest per capita rate of cosmetic surgery in the world, by one key industry estimate . Gallup Korea found about one in three South Korean women between the ages of 19 and 29 said they've gone under the knife, though some counts put the number even higher. Most of the surgeries are eyelid procedures and the vast majority of plastic surgery patients are women. Cosmetic surgery "is not even a question, a moral question — is it good, is it bad? It simply is," says
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